Seth Godin — The Pursuit of Meaning, Choosing Your Attitude, Overcoming Rejection, and More


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Seth Godin is the author of 21 international bestsellers that have changed the way people think about work. His books have been translated into 38 languages and Seth’s books include Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. Seth writes one of the most popular marketing blogs in the world, and two of his TED talks are among the most popular of all time. He is the founder of the altMBA; the social media pioneer Squidoo; and Yoyodyne, one of the first internet companies.

His new book is The Song of Significance: A New Manifesto for Teams (

Please enjoy!

[00:00] Start
[06:17] The changes of aging.
[10:07] How Seth gets over momentary lapses of optimism.
[08:24] Viktor Frankl
[12:26] The Carbon Almanac.
[15:01] Addressing 21st-century nihilism.
[22:51] Finding significance and making a difference.
[30:53] The boss and the bees.
[40:29] Ethically reclaiming meaning from work in the Quaker surveillance state.
[47:47] Seth’s impression of my efforts over the years.
[52:36] Circumnavigating false proxies.
[58:44] Employee retention.
[1:02:30] Let’s Get Real or Let’s Not Play.
[1:04:30] Zig Ziglar.
[1:09:08] Seth’s early career life.
[1:10:44] Seth’s current career life.
[1:14:07] The 140-year-old piano.
[1:16:50] Meetings.
[1:21:18] Page 19 thinking.
[1:25:13] Soliciting useful writing feedback.
[1:29:19] Parting thoughts.

Tim Ferriss is one of Fast Company’s “Most Innovative Business People” and an early-stage tech investor/advisor in Uber, Facebook, Twitter, Shopify, Duolingo, Alibaba, and 50+ other companies. He is also the author of five #1 New York Times and Wall Street Journal bestsellers: The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef, Tools of Titans and Tribe of Mentors. The Observer and other media have named him “the Oprah of audio” due to the influence of his podcast, The Tim Ferriss Show, which has exceeded 900 million downloads and been selected for “Best of Apple Podcasts” three years running.

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