New Vertical Aquaculture Technology Offers Sustainable, Profitable, Scalable Protein Source


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Housed in cargo containers, Atarraya’s ‘plug-and-play,’ AI-powered Shrimpbox delivers up to 10x the ROI of traditional poultry or swine
farming, creating new opportunities for farmers — even in landlocked, highly populated areas.

The tech world is abuzz with a bevy of intrepid innovators directing their
talents toward future-proofing our broken, unsustainable food system: Recent
notables include
— a network of robotic beekeepers restoring the health of our most important
pollinators; Aqua Cultured

— on a mission to give our overexploited oceans a rest with a fungi-based
seafood alternative; Supplant — which has developed a new category of sugars that performs like sugar in the kitchen while retaining the nutritional properties of fiber, and mitigates the impacts of one of the world’s most environmentally destructive crops; and Aleph

— offering beef lovers around the world a cultivated version of the dish they
love without the deleterious depletion of natural resources inherent in
conventional livestock agriculture.

Today marks the launch of the newest hopeful: foodtech startup
Atarraya, creator of Shrimpbox — the first
sustainable ‘plug-and-play’ shrimp farming technology and the aquaculture
equivalent to agriculture’s vertical farming — which the company and its backers
are hailing as the future of sustainable protein production. With Shrimpbox,
Atarraya is on a mission to bring fresh, locally produced shrimp to every corner
of the earth.

Housed in traditional, portable cargo containers that can be located anywhere —
even in landlocked, urban areas — Shrimpbox’s AI-powered, automated system
remotely monitors water quality, regulates temperature and oxygenation, and
feeds the shrimp. The technology offers farmers a viable, new revenue source
that delivers up to 10 times the ROI of poultry or swine farming and overcomes
many of the challenges associated with traditional farming, including cost and
environmental impact.

“We’ve spent the past 10 years diligently working to bring Shrimpbox to market
and are now ready to begin rolling it out at industry-level scale,” said
Daniel Russek, CEO and founder of Atarraya. “Our proprietary technology
decreases the environmental impact and cost of traditional shrimp farming or
trawling. It allows for the production of fresh, sustainable and local shrimp
farms to be set up anywhere in the world as a vertical aquaculture farm that
generates nearly 10x the return on investment to farmers.”

Shrimp sales volume increased from 275 to

pounds in the past five years. Unfortunately, with the staggering demand for
shrimp comes environmental impact and labor issues. Trawling for shrimp in the
ocean degrades or destroys delicate seabeds, which take years to recover.
Existing shrimp farms require enough water for a city of 500K and often
and working conditions for shrimpers in many countries are
Atarraya converts shrimping’s outdated production and business model with an eye
to environmental balance, while also ensuring consumers have a consistent source
for sustainable, locally produced, fresh shrimp.

Shrimpbox integrates Atarraya’s biotechnology, software and hardware to produce
fresh shrimp sustainably:

  • Biotechnology: Shrimpbox utilizes biofloc technology that emulates how
    shrimp grow in the oceans. Biofloc nourishes a microbial ecosystem that
    provides an environment in which the shrimp are protected and able to mature
    — with minimal need for water discharge. The biofloc system eliminates the
    risk of disease and the need for antibiotics and other harmful chemicals,
    creating better genetics that enables the shrimp farming industry to become
    vertical aquaculture farming.

  • Software: Allows for remote management of production units without the
    need for specialized personnel. All relevant workflows can be mapped to deal
    with data complexity. The use of software also enables consistency, remote
    control of the network and makes it easy to train and perform farming tasks
    and operations.

  • Engineering and automation: Designed to ensure consistent production and
    economic viability, even in countries with high labor costs. Enables fast
    reaction times, tighter controls and minimizes labor costs. The AI-powered,
    plug-and-play technology allows anyone — even those with no prior farming or
    aquaculture experience — to become a shrimp farmer.

Atarraya recently raised a $3.9M Series A funding round at a post-Series A
valuation of $41M. The Series A funding was led by Jeffrey Horing and other
angel investors — including Mark K. Gormley, Geoffry Kalish, Robert
and Robert Goodman — and brings Atarraya’s total funding to date to
$10 million. Atarraya will use the new funds to scale its proprietary Shrimpbox
technology globally and to launch its US headquarters in Indianapolis.

“Shrimpbox produces real shrimp — the shrimp are not cultivated in labs or grown
from stem cells. They are identical to wild shrimp, because Shrimpbox mimics the
ideal breeding environment of wild shrimp in the ocean,” Kalish explains.
“Investing in Atarraya was an obvious choice. Shrimpbox offers the rare chance
to do the right thing for the environment, meet consumer demand, and open up new
possibilities within farming and aquaculture.”

The first Shrimpbox prototypes are already in operation in the coastal community
of Guapinole, Oaxaca, Mexico. A Shrimpbox farm for training and demo
purposes is also slated to open later this year in partnership with the State
of Indiana
’s IEDC (Indiana Economic Development

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