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Living Land S12: Episode 23 Market


This week we visit the Joburg Fresh Produce Market- a sophisticated marketplace, the Wall Street Of Fresh Produce, and it is estimated to feed about 15million people. The role of the fresh produce market is to allow for equal trade opportunities for large scale, commercialized producers and smallholder farmers. Greenway Farms is one of the biggest suppliers of the Johannesburg Fresh Produce Market. This week we take a look at how this operation works and how they were able to access this huge market.


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