– Arkam estimates digital infrastructure can maximise demand among 400 million Indians.
– The early-stage venture cap fund says ‘middle India’ customer buys small-ticket items very frequently.
– The VC firm observes that more of middle India is gaining income and wants quality services now. Demand in this market has boosted transactions at Arkam portfolio companies, including KreditBee and Jar.
– Arkam says for India to become a $9 trillion economy, the middle India piece has to work, and the segment needs more products and services.
Read more at: https://yourstory.com/preview/2023/06/why-arkam-is-betting-on-middle-india
ABOUT SHRADHA SHARMA:
Shradha Sharma is the Founder & CEO of YourStory. She started YourStory in 2008 to tell stories of entrepreneurs – something that mainstream media was not ready to do in 2008. Since then, Shradha has scaled YourStory to become one of India’s leading digital media platforms covering every aspect of India’s new economy.
She was featured on Fortune’s list of the best 40 under 40 entrepreneurs in India for three years in a row. In 2018, she won the Forbes Power Trailblazers award and was twice featured on LinkedIn’s list of powerful influencers, along with Prime Minister Narendra Modi and actor Priyanka Chopra.
Follow Shradha on LinkedIn here: https://www.linkedin.com/in/sharmashradha/
ABOUT YOURSTORY:
YourStory is India’s biggest and definitive platform for startups and entrepreneurs related stories, resources, research reports, and analyses of the startup eco-system, mobile app developers, and more dedicated to promoting the startup ecosystem
Also, don’t forget to watch some of our most loved interviews:
Kunal Shah – https://www.youtube.com/watch?v=DVTksz0vizU&t=500s
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Alakh Pandey – https://www.youtube.com/watch?v=7KdPwYK_xwU&t=620s
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