INFLUENCE: The Impact of Black Culture On the Marketing Industry


Black History Month is another opportunity to continue telling the untold stories of the members of the Black community who helped to build and shape entire industries within the world as we know it today.

In marketing today, Black culture is the driving force for some of our favorite ad campaigns. However, Black representation still sits at an underwhelming 12.1% in the marketing industry.

At iPullRank, we believe it’s essential to work to increase representation within our industry while also highlighting the contributions of Black people and organizations to the development of marketing campaigns, media, and pop culture.

Join Shantel Branch, Aaron Johnson, Vitthal Parker, and Neferkara Aaron of iPullRank for an in-depth exploration of Black culture in marketing, then & now.


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