Digital Product Business – Ben Foster [ How to Create it & Add Value ]


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Wondering how to build digital products that people want?

In this episode of The Business Ownership Podcast I interviewed Ben Foster. Ben is the Co-Founder and Executive Chairman of Prodify. With over 25 years of experience, Ben understands that product is the key driver for tech company success. From eBay to Opower and GoCanvas, Ben has led successful technology products throughout his career. If you’re looking to level up your product development skills, this episode is a must-listen. Ben draws on his expertise to break down each stage of the product journey. You’ll learn how to craft a compelling vision, build a minimum viable product to test assumptions, achieve elusive product-market fit, and strategically scale up. With insightful stories from contextually successful industry pivot to dysfunctions like chasing features, Ben provides a toolkit of best practices to build products people want.
Expect to gain a new appreciation for getting the fundamentals right at each step.

Check it out!

Prodify Website:

Ben Foster LinkedIn:

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(00:00) Michelle Nedelec: Welcome to The Business Ownership Podcast
(00:34) Ben Foster is the co founder and principal advisor with Prodify
(01:45) There’s a big difference between physical products and digital products
(03:23) Minimum viable product is grounded in agile development
(10:22) There are many examples of companies that had plenty of competitors
(16:08) One of the things that we often find with clients is they have vision
(18:54) Product is what allows software companies to scale so rapidly
(20:29) Prodify helps entrepreneurs turn ideas into successful businesses
(21:44) When working with companies, are you there for the preliminary kind of planning
(25:29) Product market fit involves timing
(30:42) Contextually developed a customer relationship management tool for the masses
(34:17) Software company owners are struggling with product problems
(37:49) Ben Foster: The first thing is come find us on our website
(39:17) How did you become an entrepreneur? It happened accidentally

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