Our Guest:
Chris Sabbarese is the marketing, communications and social media strategist for Corona Tools, a leading global brand and manufacturer of quality garden and landscape tools since 1928. He joined the organization in 2010, and manages the brand experience with end-users across all forms of digital & print media. Chris also serves as the executive director of GardenComm, a non-profit membership organization made up of green industry communications professionals.
Listen in and learn about:
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- 14 years in the audio technology sector, and then a rough patch
- Finding a position at Corona Tools the old fashioned way – in the newspaper
- What Chris did when he didn’t get the job, and the magic it created
- The first tool made by Corona Tools
- How to measure your hand and choose the right tool for the job
- When (and why) you should use a bypass pruner
- For dead branches, use an anvil pruner
- The importance of ergonomic tools
- The best investment for maintaining your tools
- Disinfecting your blades between trees – and why you should never use bleach
- The distinctive sound of progress, unique to Corona tools
- The one about a man in Palm Springs and his one Corona tool
- Connecting the communications industry with the individuals doing the work: GardenComm, a nonprofit, membership organization for communicating the value of gardening
- Corona’s new X series tools – forged aluminum to be lightweight
As well as:
His failure – Not believing in himself enough to take risks sooner
His success – Realizing he can believe in himself and make opportunities happen
His drive – Finding ways to tell stories and connect with people
His advice – “Always be kind.”
Chris’ Book recommendations:
Start with Why by Simon Sineck
How to reach Chris:
LinkedIn: https://www.linkedin.com/in/csabbarese
Twitter: https://twitter.com/csabbarese
Corona Tools Website: https://www.coronatoolsusa.com/
UrbanFarm.org/CoronaTools
